Schlagwort: Co-Creation

Co-creation is a management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.Prahalad, C.K.; Ramaswamy, V. (2004) «Co-Creation Experiences: The Next Practice in Value Creation». Journal of Interactive Marketing. Volume 18, Number 3